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Contraceptive Social Marketing – the use of commercial techniques and infrastructures
to provide low-cost contraceptive and health information when and where people need it
- has been a remarkable success.
In Indonesia, DKT provides accesible, affordable birth control and
condoms for HIV prevention to some 2 million couples each year through tens of thousand
of neighborhood outlets – from pharmacies and supermarkets to midwives and kiosks.
DKT strategies have been simple and sound: ensure wide availability of high-quality,
affordable contraceptive products to those with the greatest needs, and change risk
behavior such as too closely spaced pregnancies through education, information, and
behavioral change marketing.
DKT uses research to better understand consumer
attitudes and pratices and implements effective campaigns designed to shift behavior
towards safer practices.
Using TV, radio, and print, DKT has been able to reach millions of Indonesians with
much needed health information about HIV/AIDS,
family planning and reproductive health. Because
DKT is highly decentralized, it is able to adapt quickly to a changing environment
and respond to opportunities with innovative and effective programming.
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